How I got here
My career started at a small marketing agency with an unusual setup. We acted as a temporary marketing department for other companies, usually for three or four years at a time. Every client was in a different industry, so I had to learn new businesses fast, keep several accounts moving at once, and speak up with confidence. I think of it as my marketing bootcamp.
At the agency, I did a bit of everything. I wrote marketing and press content, pitched stories to trade publications, tracked website and ad results in Google Analytics, handled client billing, and helped organize trade shows. I kept projects on time and within budget.
Next, I took a customer facing management job in Boston and worked my way up, being entrusted to build lasting relationships quickly. That job taught me to stay calm when someone is upset, own a problem until it's fixed, and keep people informed. Sales at my location grew by over 50%, mostly because clients could count on me.
From there I moved into account management for big-name brands. Along the way, I got curious about how websites are made. I completed an accredited accelerated program in Web Development and started building them myself.
That led me to run websites and marketing for an education company, including a full rebuild of its site. Later, at a digital agency, I was the main contact for a client portfolio worth over $1 million, including companies like GoDaddy, Starbucks, and Stanford. Today I work for myself, helping small businesses and nonprofits.
I studied business and marketing at Worcester State, with a minor in psychology. The psychology part helps more than you would think. Most project problems are really communication problems: two people who think they agree but don't, or a goal nobody said out loud.