All work
MentorWorks
Rebuilding a website so the team could run it themselves.
MentorWorks needed a stronger website and a steadier marketing operation.
- Making a website better
- Making things run smoother
Where things started
MentorWorks needed a stronger website and a steadier marketing operation.
What we wanted to change
A site that worked better for visitors, and a team that could make routine updates without waiting on anyone.
How we approached it
I rebuilt the WordPress site myself and served as the link between leadership and outside tech vendors.
What came together
A rebuilt website, managed SEO, email, and HubSpot, plus how-to guides for routine updates.
What changed
User engagement rose 30%.
The bigger takeaway
A website is only as good as the team's ability to keep it current.
The technical details
WordPress, HubSpot, SEO, email marketing.